Hi, I’m Lauren. I'm a seasoned marketing professional with over 17 years of experience, beginning my career in TV sponsorship at Sky before transitioning into digital marketing roles.
I moved brand side into social and influencer strategy, notably at Benefit Cosmetics, before venturing into the world of interiors at MADE.com, where I led social, comms, and influencer initiatives.
I’m now a Consultant working with lifestyle brands to deliver social strategy, wider brand strategy projects and offering creative direction. My remit is as broad as my skillset and I really the enjoy the variety of my work.
You can also find me on TikTok & LinkedIn, where I use my growing platform to champion pay transparency and improved recruitment practices in the marketing industry.
I have extensive experience guiding global brands across a breadth of social projects including auditing, strategy, team structures, resourcing, cross-functional collaboration, implementation, creative output, measurement and evaluation.
All projects are bespoke to make sure I'm creating an actionable customer focused strategy that fits within your wider marketing plans.
I work closely with clients to define their position in the market through category & customer research and audience segmentation, how to communicate that to their audience, and differentiate themselves from competitors.
From developing core brand elements; brand messaging, value propositions, tone of voice and visual identity guidelines I help position brands for sustained success and growth in their industry.
I share my marketing experience, advocate for salary transparency & more care in workplaces to 49k TikTok followers & 16k LinkedIn followers (predominantly female 25-45 years old). I'm available for brand and platform workshops, long term partnerships and content creation.
I speak at events and conferences with audiences of 200+ people, run intimate team workshops, roundtables and sit on panels discussing topics such as social media, creator marketing, marketing careers & recruitment.
Typically I work with mid-sized to large lifestyle brands looking to improve their social media output via short term consultancy or longer term contracts.
My offering spans across strategy, operations, team recruitment, measurement and reporting, cultural guidance, crisis management, workshops, and building creative toolkits.
I mix working on my own projects with teaming up with other marketing specialists and creatives to ensure we deliver the best work.
Whether an adhoc day or two, or a longer term contract I am available as a freelance social strategist for projects with brand consultancies and social agencies; be it client facing or behind the scenes.
I love getting involved in collaborative projects spanning everything from ironing out process, creative ideation and problem solving.
You know that wonderful feeling when it’s like 4pm on a rainy Thursday in October, and your friend (who you like very much by the way), messages to cancel those drinks you had planned that evening? Well that’s the same feeling you’ll get working with Lauren and Maggie. A mix of relief, warmth and happiness.
They’ll take you by the hand and guide you through social strategy like the pros they are. They’re experts on everything from team structures and ways of working to proper strategy, creative output, and everything in between. They’ll even tell you if your job descriptions are pants.
As a part of the industry that gets a bad rep at times, these two are part of a small elite crowd making it credible again.
Not only that, they’re an absolute delight to work with—responsive, collaborative, and never once made us feel like we were clueless (even when we might have been). If you’re not working with Lauren and Maggie, be it on your head.
VP of Marketing, Yoto
Working with Lauren across socials for Habitat UK has been phenomenal, an absolutely asset to any team. Lauren wasn’t afraid to question or challenge when needed, working closely with us the owners of the channel, and helping to bring our expertise to the table in such an uplifting manner. On a personal note, it will always be a career highlight working with Lauren, she uplifted, checked in, and provided immeasurable support in such a caring way. If you ever get the chance to work with Lauren, do it, you won’t regret it. I know I will snap at the chance to do so again.
Social Lead, Habitat
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